Three men on a golf course exchanging a toast with drinks, with golf carts and trees in the background.

Dress Like You Just Won a Scramble

Featured Products

A white dress shirt with a green shamrock pattern, buttoned up with white buttons, featuring a tag that reads "Better Matters" and a collar.
Gray and white baseball cap with embroidery that reads "BackNines MATTER" and includes a golf hole with a flag and golf clubs.
A young boy wearing a white t-shirt with a golf-related logo and the phrase 'BackNines Matter' printed on it, standing against a plain background.

Get to know us

Just a Dad, a Son, and a Shared Obsession With Golf

We’re Matt and Hudson—father, son, and co-founders of Back Nines Matter.

For us, golf is more than just a game—it’s a time for us to bond. It’s early mornings, sunsets on the golf course, wild shots, a few unexpected birdies, and a whole lot of memories. Whether we’re chasing par or just chasing each other’s drives, we love every second of it. And we realized we wanted to create something that captures that love—something that celebrates the joy of the game, no matter your score.

We created this brand for people who play with passion, not pressure—for the weekend warriors, the slow starters, and the never-quit types. The ones who know that every shot, every swing, and every moment matters—especially on the back nine.

Because that’s where the game is decided. That’s where how you finish really counts.

Our faith reminds us that life works the same way. It’s not about how you start—it’s about how you finish. And that’s why this brand isn’t just about golf. It’s about perseverance, character, grace, and grit. We believe in giving it your best, staying grounded, and making your last holes your strongest—on the course and in life.

Thanks for being here. Let’s make the back nine matter—together.

— Matt & Hudson

A man and boy smiling on a golf course with trees and a pond in the background, holding a golf club.